What turning around a 20 year old business taught me about customer touch points
OperationsThe business was losing $6K a month. Seven weeks of redesigned touch points made it profitable.
The architecture behind a cold outbound system that books real meetings
Systemsn8n handles orchestration, Claude handles personalization at scale, and a file based CRM holds it together. Built for agencies that live on booked calls.
Three questions I ask every business owner before automating anything
ClientsThe answers decide whether a build pays for itself. The third one usually changes the scope.
Why I publish my n8n templates for free
n8nSeven templates in, each one has brought clients, students, and better questions.
A file based CRM was the right call for a five person pipeline
SystemsJSON, CSV, and a nightly audit script keep the whole pipeline honest. What it looks like and where it breaks.
Enrichment before personalization: the order matters in cold email
Cold emailVerified emails and clean company names double the value of every AI generated opener downstream.
When I reach for n8n and when I write custom code
n8nA decision rule from a year of building both for client systems, and why communication decides more cases than code.